I’m James Smail, a designer based in London. My primary focus is photography but other interests include, film, and graphics. My passion lies in capturing individuals in their best light, aiming to convey a positive outlook on life while actively avoiding pessimism and negative energy. Central to my work is the promotion of mental health awareness, advocating for open dialogue about personal struggles and emphasising that individuals are not defined by their thoughts.

Through my own experiences, I endeavour to normalise discussions surrounding mental health, utilising photography, film, and graphic design to showcase uplifting imagery and powerful motivational messages. I incorporate vibrant colours into my work to attract and engage viewers, creating a visual magnet that captivates attention. Additionally, I infuse a retro aesthetic, blending modern technology with nostalgic elements to add depth and interest.

My approach to design is characterised by its simplicity, yet effectiveness. I strive to maintain a balance between being uniquely distinctive and achieving meaningful impact. By adhering to the mantra of "simplistically unique but effective," I aim to leave a lasting impression through my creative endeavours.

Instagram- jsmailphotos